NERDUNIT ⋘ GRAND OPENING OF EXPERIENCE STORE IN PAVILION, KL
KUALA LUMPUR, JUNE 29TH, 2018 - USA-founded streetwear brand Nerdunit, by designer Ronald Chew opens its second concept store in Kuala Lumpur, Malaysia.
Located at Level 5 of Pavilion Shopping Mall situated in the Bukit Bintang district, is a unique lifestyle store that offers minimalistic yet bold streetwear fashion. The Nerdunit’s Pavilion store is one of Nerdunit’s three main concept stores this year, the 'Future-Experience-Playground';
The Pavilion store is dubbed the ‘Experience Store’ with industrial elements seen throughout the store interior design. The ‘Future Store’ was launched in Harajuku, Tokyo early this year then following by the launch of the ‘Experience Store’ in this month and its Subang SS15 store will be revamped into the ‘Playground Store’ by end of the year.
Nerdunit’s Japan flagship store, located in the heart of Tokyo, is the first of the 'Future-Experience-Playground' series which opened its doors to the public on March 2018. The stores’ interior is defined by a futuristic, metallic walkway epitomizing the future of streetwear fashion very similar to Nerdunit experience store. A stainless steel time-machine-like tunnel at the entrance, with an intricate rail travelator system and two big screens on both sides, looping Nerdunit’s past collection videos and events, creating a journey throughout the space, hoping to bring customers into the past, present and the future of Nerdunit.
Applying the same concept, Nerdunit Experience Store incorporates part of the time-machine-tunnel in the store, coupled with industrial elements like sandblasted walls, further enriching the shopping experience and giving the store more depth. The store is made up of 3 different spaces - upon entering customers are welcomed by an artistic yet complex cluster of wireframes, next to it a spaceship-like structure is seen, while the whole area is elevated with an intricate rail travelator system. Deep within the store lies a huge semi-transparent capsule, further enhancing the futuristic architectures of the store.
Inside the Experience Store, there is a corner that features “Nerdunit Byyou”, a customizable experience tailored for the millenials who desire more personalizable designs, with Nerdunit’s signature elements. Nerdunit Byyou utilizes the latest Direct To Garment (DTG) technology which allows each piece of custom designed garment to be ready in under 20 minutes. The machine is known for its precise printing with the use of water-based ink then it is absorbed by the fabric of the garment in producing the highest quality print details and vivid color.