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"RICH CULTURE CLUB" COLLECTION
“Rich Culture Club” collection portrays the journey of the new culture kids who strive to grow in the streetwear culture and to become an inspiration to others.
The word “Rich” focuses on not money but how the kids of today are always “Rich” with knowledge and ideas.
Always striving to progress , learn and share their knowledge to the culture for the culture.
The designs language is taken from the Resort & Yachting lifestyle, where bold and colourful graphics are used.The collection consists of 30 over SKUs which will be released every 2 weeks.