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The world we once knew is no longer the same and we as a society were forced to adapt to a ‘New-Normal’ quickly. We are forced to reposition our visions, re-evaluate priorities and reallocate resources at lightning speed. Sharing the same sentiment as Bardox on the idea of ‘Healthy Living’ as the modern world’s top priority, the two brands joined forces and conceptualized a BE@RBRICK figurine as a representation of the current bizarre, rapidly transforming world.
This collaboration sees the release of the trademark BE@RBRICK figurine clad in a futuristic depiction; covering the figurine from head to toe a complex assembly of a space-age, robot-cat hybrid, featuring two main colors - mustard yellow & Chrome-like silver to represent both brands’ identities. The result is an eye-catching design never before seen by the likes of collectors and streetwear aficionados.
The figurine comes in the classic 100% and 400% BE@RBRICK size.
The world we once knew is no longer the same and we as a society were forced to adapt to a 'New-Normal' quickly. We are forced to reposition our visions, re-evaluate priorities and reallocate resources at lightning speed. Sharing the same sentiment as Bardox on the idea of'Healthy Living' as the modern world's top priority, the two brands joined forces and conceptualized a BE@RBRICK figurine as a representation of the current bizarre, rapidly transforming world.
This collaboration sees the release of the trademark BE@RBRICK figurine clad in a futuristic depiction; covering the figurine from head to toe a complex assembly of a space-age, robot-cat hybrid, featuring two main colors-mustard yellow & Chrome-like silver to represent both brands' identities. The result is an eye-catching design never before seen by the likes of collectors and streetwear aficionados.
The figurine comes in the classic 100% and 400% BE@RBRICK size.
2020年， 全世界都走的步履蹣跚，影響最大的絕對還是人們心中的心理， 原本所習慣的事物與行為已大相徑庭，再不如前。而人們能做的只有面對，改變並加以適應來維持現有的各個生活狀態。在這之中， 與人們最相關的不外乎就是飲食習慣了，這個唯一維持生存的生理機能可不能馬虎敷衍，只有一絲不茍，謹慎對待自己本身的素質才是唯一生存法則，不僅僅在身體技能上，甚至於思想方面上。為了在服裝潮流文化上的根本基礎中結合，並推廣“健康生活”此想法上，Nerdunit也有了與Bardox 和 Be@rbrick 此番跨界合作，並把它定為“蛻變”的一種象征，並加以實體化的一個概念作品。其設計概念除了引領人需以“健康美”此態度來活出自己這種社會意識上，並添加了“只有學會改變，才有更好的資格去改變高度”此思想意念來組合並呈現。而“蛻變”正是我們想要表達的， 以黃色等暖色調為Bardox原有的“健康意識”作為主設計，而披在暖色皮囊下的反光銀鐵設計除了代表Nerdunit本體的設計風格，也硬生生彰顯出了改變才是王道的這種生活態度。而這也剛好印證了現今社會，“安常守故，因循守舊”這種生活思維已脫離不了“了無生趣，茍且殘喘”此標簽。
目前发售Be@rbrick 款式 100%与400%
